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Marketing Management: Indian Cases, 2nd Edition by Pearson | With case studies of popular Indian brands | MBA & business enthusiast
Marketing Management: Indian Cases, 2nd Edition by Pearson | With case studies of popular Indian brands | MBA & business enthusiast
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113 realistic cases based on true stories, events, and news reports
Analysis of the pattern of cases that have appeared in General Studies Paper IV of CSE
Solved 125 practice cases
The book is supported by the author’s blog
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